In
an effort to boost truck sales, the nation’s second largest car company
has announced a five-year/100,000 mile bumper-to-bumper warranty on all
2017 Nissan TITAN and TITAN XD models.
The
new warranty offer tops competitors’ offers by two years and over
65,000 miles and comes at a time of great opportunity for Nissan. Though
July 2016, the company has sold just 7,242 TITAN and TITAN XD trucks
this year compared to Toyota’s 65,440 Tundras and Ford’s 460,901
F-Series sales.
“The
new bumper-to-bumper coverage shows customers that Nissan stands behind
the quality of its vehicles – including the ones that are subject to
the hardest use,”said Fred Diaz, division vice president and general manager of Trucks and Light Commercial Vehicles for Nissan North America Inc.
Nissan
has stood behind its vehicles before with a long-term warranty. In June
2014, Nissan introduced “America’s Best Commercial Van Warranty” giving
new NV Cargo and Passenger vans five years/100,000 miles of assurance.
Nissan attributes the warranty to driving sales, with Nissan NV Cargo
and Passenger van sales up nearly 10 percent so far in 2016 and NV200
cargo van sales increasing 17 percent through July.
In
Carmel, Calif., last month, Nissan unveiled the new Single Cab options
for the TITAN and TITAN XD, projected to be attractive to fleet
managers. They will join the crew cab variants of the trucks when
Nissan’s full 2017 pick-up truck line arrives in dealerships in late
fall 2016.
The
additions to Nissan’s truck line-up are assembled in the United States.
The new Single Cab models will be assembled in Canton, Miss. with its
5.6-liter V8 gasoline engine assembled in Decherd, Tenn. Cummins, Inc.
assembles their 5.0-liter diesel engines in Columbus, Ind.
